Chapter I: Market positioning

Business Model Contents

Chapter I: Market positioning

Chapter II: Business Model

Activity I: Business Model Canvas

Chapter I: Business Model

Quiz

1. ________ is influenced by the service encounters (touchpoints) that together form the complex customer journey.

	Customer experience
	Parcel Lockers
	Purchase stage
	Technology

2. Driven by consumers, the e-commerce surge stems from the final leg of the supply chain: the ________ where the order placement and the service encounter occur.

	Consumer journey
	Service touchpoint
	Last-mile
	Key variable

3. _______ in the e-customer journey increases customer expectations.

	Service innovation
	Consumer innovation
	Touchpoint innovation
	Holistic consumer

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Quiz

1. The growth of smart homes is associated with the recent developments of the:

	Artificial Intelligence, data, and clouds
	Internet of Things technology, data, and machine learning
	Clouds, data, and machine learning
	Artificial intelligence and consumer journey

2. Miele structured its new Smart Home Division as a network-oriented organization with a focus on:

	Artificial intelligence and startups
	Consumer journey
	Lean, startup-like, customer-centered processes

3. Industry 4.0, or the fourth industrial revolution is:

	The application of digital technologies in the manufacturing process
	Artificial Intelligence- centered
	Impactful only in certain sectors
	Internet-of-Things centered

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1. Real disruptive innovations:

	Are always based on digital technological innovations
	Usually offer lower quality services or products than the ones already offered on the standard market
	Usually offer higher-quality services or products than the ones already offered on the standar market
	Usually offer the best services of products available on the market

2. Disruptive innovations are:

	Technologically-leaded, but consumer-oriented
	Entirely focused on the consumer-journey
	Focused on Artificial Intelligence
	Focused on Internet of Things

3. What is the definition of a Unicorn company:

	A startup applying a disruptive innovation
	A startup at the end of its life cycle
	A startup already on the stock exchange
	A startup receiving an evaluation that exceeds 1$ dollars

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