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− | [https://test.scipedia.com/wd/index.php/Garcia_2022a Chapter I: Market positioning] | + | {| class="wikitable" |
+ | |style="font-style: bold; color: #4e8bab;" | Business Model Contents | ||
+ | |- | ||
+ | | [https://test.scipedia.com/wd/index.php/Garcia_2022a Chapter I: Market positioning] | ||
+ | |- | ||
+ | | [https://test.scipedia.com/wd/index.php/2022b Chapter II: Business Model] | ||
+ | |- | ||
+ | | [https://test.scipedia.com/wd/index.php/2022a Activity I: Business Model Canvas] | ||
+ | |} | ||
− | + | == Chapter I: Business Model == | |
− | + | === Quiz === | |
− | == | + | <quiz display=simple> |
+ | {________ is influenced by the service encounters (touchpoints) that together form the complex customer journey. | ||
+ | |type="()"} | ||
+ | + Customer experience | ||
+ | - Parcel Lockers | ||
+ | - Purchase stage | ||
+ | - Technology | ||
+ | |||
+ | {Driven by consumers, the e-commerce surge stems from the final leg of the supply chain: the ________ where the order placement and the service encounter occur. | ||
+ | |type="()"} | ||
+ | - Consumer journey | ||
+ | - Service touchpoint | ||
+ | + Last-mile | ||
+ | - Key variable | ||
+ | |||
+ | |||
+ | {_______ in the e-customer journey increases customer expectations. | ||
+ | |type="()"} | ||
+ | + Service innovation | ||
+ | - Consumer innovation | ||
+ | - Touchpoint innovation | ||
+ | - Holistic consumer | ||
+ | </quiz> | ||
+ | |||
+ | |||
+ | === Quiz === | ||
+ | |||
+ | <quiz display=simple> | ||
+ | {The growth of smart homes is associated with the recent developments of the: | ||
+ | |type="()"} | ||
+ | - Artificial Intelligence, data, and clouds | ||
+ | + Internet of Things technology, data, and machine learning | ||
+ | - Clouds, data, and machine learning | ||
+ | - Artificial intelligence and consumer journey | ||
+ | |||
+ | |||
+ | {Miele structured its new Smart Home Division as a network-oriented organization with a focus on: | ||
+ | |type="()"} | ||
+ | - Artificial intelligence and startups | ||
+ | - Consumer journey | ||
+ | + Lean, startup-like, customer-centered processes | ||
+ | |||
+ | |||
+ | {Industry 4.0, or the fourth industrial revolution is: | ||
+ | |type="()"} | ||
+ | + The application of digital technologies in the manufacturing process | ||
+ | - Artificial Intelligence- centered | ||
+ | - Impactful only in certain sectors | ||
+ | - Internet-of-Things centered | ||
+ | </quiz> | ||
+ | |||
+ | Aquí hay más texto. | ||
+ | |||
+ | |||
+ | <quiz display=simple> | ||
+ | {Real disruptive innovations: | ||
+ | |type="()"} | ||
+ | - Are always based on digital technological innovations | ||
+ | + Usually offer lower quality services or products than the ones already offered on the standard market | ||
+ | - Usually offer higher-quality services or products than the ones already offered on the standar market | ||
+ | - Usually offer the best services of products available on the market | ||
+ | |||
+ | |||
+ | {Disruptive innovations are: | ||
+ | |type="()"} | ||
+ | + Technologically-leaded, but consumer-oriented | ||
+ | - Entirely focused on the consumer-journey | ||
+ | - Focused on Artificial Intelligence | ||
+ | - Focused on Internet of Things | ||
+ | |||
+ | |||
+ | {What is the definition of a Unicorn company: | ||
+ | |type="()"} | ||
+ | - A startup applying a disruptive innovation | ||
+ | - A startup at the end of its life cycle | ||
+ | - A startup already on the stock exchange | ||
+ | + A startup receiving an evaluation that exceeds 1$ dollars | ||
+ | </quiz> | ||
Business Model Contents |
Chapter I: Market positioning |
Chapter II: Business Model |
Activity I: Business Model Canvas |
Aquí hay más texto.