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- Purchase stage
 
- Purchase stage
 
- Technology
 
- Technology
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</quiz>
 
  
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+
 
 
{Driven by consumers, the e-commerce surge stems from the final leg of the supply chain: the ________ where the order placement and the service encounter occur.
 
{Driven by consumers, the e-commerce surge stems from the final leg of the supply chain: the ________ where the order placement and the service encounter occur.
 
|type="()"}
 
|type="()"}
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+ Last-mile
 
+ Last-mile
 
- Key variable
 
- Key variable
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{_______ in the e-customer journey increases customer expectations.
 
{_______ in the e-customer journey increases customer expectations.
 
|type="()"}
 
|type="()"}

Revision as of 11:57, 4 April 2022

Business Model Contents
Chapter I: Market positioning
Chapter II: Business Model
Activity I: Business Model Canvas

Chapter I: Business Model

Quiz

1. ________ is influenced by the service encounters (touchpoints) that together form the complex customer journey.

Customer experience
Parcel Lockers
Purchase stage
Technology

2. Driven by consumers, the e-commerce surge stems from the final leg of the supply chain: the ________ where the order placement and the service encounter occur.

Consumer journey
Service touchpoint
Last-mile
Key variable

3. _______ in the e-customer journey increases customer expectations.

Service innovation
Consumer innovation
Touchpoint innovation
Holistic consumer

Your score is 0 / 0


Quiz

1. The growth of smart homes is associated with the recent developments of the:

Artificial Intelligence, data, and clouds
Internet of Things technology, data, and machine learning
Clouds, data, and machine learning
Artificial intelligence and consumer journey

Your score is 0 / 0


1. Miele structured its new Smart Home Division as a network-oriented organization with a focus on:

Artificial intelligence and startups
Consumer journey
Lean, startup-like, customer-centered processes

Your score is 0 / 0


1. Industry 4.0, or the fourth industrial revolution is:

The application of digital technologies in the manufacturing process
Artificial Intelligence- centered
Impactful only in certain sectors
Internet-of-Things centered

Your score is 0 / 0


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